Our Philosophy

Throughout the history, salt used to be honored as the “Great Treasure of the Country”. Inheriting the tradition and based on salt, ChinaSalt Jintan has been ready to make innovation and progress in development, assuming its main responsibilities of safeguarding people’s well-being, protecting their life and health, and promoting the green and low-carbon lifestyle. We have the ambition to become the most respected enterprise.

Salt occupies the first place among all flavors and is indispensable for cuisines. Thanks to salt, our life becomes tasty and human civilization becomes more colorful. We will catch up with the new achievements of science and technology, and devote ourselves to safeguarding a good and prosperous life for our people.

“To respect Nature, to follow the moral principles” is the essence of our enterprise culture and “to appreciate the talent, to serve the best products” is the embodiment of our enterprise culture. The two parts are closely connected that can’t be separated.
To respect Nature: Our company’s development concept. We cherish the existing salt resources and make innovation in ecological development and utilization.
To follow the moral principles: Our company’s operation management theory. We pay great attention to improve our business ethics, which is the base of our company’s administration.
To appreciate the talent: Our company’s strategy of revitalizing the enterprise by talents. We always welcome men of ability and are doing our best to select and cultivate talents.
To serve the best products: Our company’s responsibility. We strive for excellence in product R&D and we bear in mind the well-being of all people, pursuing integrity and profits at the same time.